According to Sawyer Merritt, Ford has announced a major advancement in AI-driven vehicle technology by planning to launch an all-electric vehicle with 'eyes-off' Level 3 autonomous driving capability in 2028, priced at $30,000 (source: Sawyer Merritt, Twitter, Jan 8, 2026). Ford attributes this affordability to their in-house development of both hardware and software, which reduces costs by 30% compared to external suppliers. The new platform, scheduled for deployment in 2027, integrates a proprietary 'vehicle brain'—a unified AI-powered module consolidating infotainment, ADAS, audio, and networking systems. This architectural shift not only enhances performance and reliability but also positions Ford to scale advanced driver assistance systems (ADAS) for mass-market electric vehicles. This move represents a significant business opportunity for AI-driven automotive solutions, highlighting the growing trend of OEMs developing proprietary AI architectures to cut costs, boost innovation, and expand access to autonomous driving technology (source: Sawyer Merritt, Twitter).